Participants prepare backstage before the 5th “Strongo Cup” open amateur bodybuilding tournament at the State Opera and Ballet Theatre in Russia's Siberian city of Krasnoyarsk, November 1, 2014. Participants from all over Russia took part in the tournament competing in bodybuilding, body fitness and bikini fitness disciplines. (Photo by Ilya Naymushin/Reuters)

Girls in swimsuits participate in the Grelka Fest at the ski resort Sheregesh in Tashtagolsky District of Kemerovo Oblast, Russia on April 15, 2018. Skiers and snowboarders from around the world marked the end of the 2017-18 winter season. Wearing bikinis and bathing shorts a total of 1,525 claimed a new Russian record for the daring downhill escapade – in a temperature of around 5ºC. In fact, more have taken part in this GrelkaFest event in the past, but not during an official record attempt. (Photo by Kemerovo Online/The Siberian Times)

Kate Upton walks the runway at the Beach Bunny Swimwear show during Merecdes-Benz Fashion Week Swim 2012 at The Raleigh on July 15, 2011 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Beach Bunny)

Richardson Fremond leaps over a wall as he runs to collect an award during a graduation ceremony for the senior class of Chambers High School at Homestead-Miami Speedway, Tuesday, June 23, 2020, in Homestead, Fla. Forty-one seniors graduated from the school and crossed the start-finish line to receive their diplomas, during the coronavirus pandemic. (Photo by Wilfredo Lee/AP Photo)

This composite image shows a sequence, from bottom left to top left, of the moon's transition during a total lunar eclipse on April 15, 2014 in Miami, Florida. People in most of north and south America should be able to witness this year's first total lunar eclipse, which will cause a “blood moon” and is the first of four in a rare Tetrad of eclipses over the next two years. (Photo by Joe Raedle/Getty Images)

Charistan Hood, 4, eats an ice cream near a picture of former President Barack Obama at the Black-owned Ice Cream Heaven store on Blackout Day 2020 on July 07, 2020 in Miami Gardens, Florida. Supporters of Blackout Day have committed to only spending money at Black-owned businesses to showcase the economic power of the Black community. (Photo by Joe Raedle/Getty Images)

Senior hurricane forecaster Dr. Jack Beven studies computer models as he tracks Tropical Storm Arlene at the National Hurricane Center on June 29, 2011 in Miami, Florida. Arlene is the first named storm of the 2011 Atlantic hurricane season and is moving at 8 mph, packing sustained winds of 50 mph as it heads towards the east-central coast of Mexico. (Photo by Joe Raedle/Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).