For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Bibi rides her bike on the Playa during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, August 31, 2015. Approximately 70,000 people from all over the world are gathering at the sold-out festival to spend a week in the remote desert to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

An extreme Vespa enthusiast rides his bike after attending weekend festival for extreme Vespas in Semarang, Central Java, Indonesia, July 22, 2018. Every year, Indonesians from teens and granddads, to mechanics and students, gather in eastern Java to celebrate their love of the iconic Italian Vespa scooter. (Photo by Darren Whiteside/Reuters)

In this March 30, 2019 photo, Andrea Dovizioso of Italy falls from his bike during a Moto GP free practice run at the circuit in Termas de Rio Hondo, Argentina. Despite the fall Dovizioso raced in the third pole position on Sunday and finished in third place. (Photo by Nicolas Aguilera/AP Photo)

A lovely sunrise in at the beachfront of Playa de Muro, Alcudia on the island of Mallorca, Majorca, Spain on May 16, 2022. As a road cyclist walks his road bike along a wooden jetty heading out into the calm waters. (Photo by Phil Wilkinson/Alamy Live News)

Read Ziegler of the United States competes in the bike segment of the 2024 Intermountain Health IRONMAN 70.3 North American Championship on May 04, 2024 in St George, Utah. (Photo by Sean M. Haffey/Getty Images for IRONMAN/AFP Photo)