To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Seen in a long exposure nighttime photograph, a burned van rests in a lot while a wildfire glows on the horizon in Phelan, Calif., early Thursday, August 18, 2016 2016. (Photo by Noah Berger/AP Photo)

Jay Schippers (203) in action during the fourth BMX World Cup competition in Papendal, Netherlands on June 12, 2022. (Photo by Robin van Lonkhuijsen/ANP/Alamy Live News)

An employee holds a plant with roots at the Plant Advanced Technologies (PAT) company greenhouse in Laronxe near Nancy, Eastern France, June 19, 2015. The farmers employed at the site in Laronxe are growing plants in a special way with a view to “milking” them for use in medicines, cosmetics and agrochemicals. Several major brands, including Germany's BASF and France's Chanel, have teamed up with Plant Advanced Technologies (PAT) in the hope of securing privileged access to the so-called “biomolecules” it extracts through the use of a patented technique. (Photo by Vincent Kessler/Reuters)

Thierry Reverdi, owner of the Dreamdoll company, adjusts the sunglasses of a silicone dream doll at their workshop in Duppigheim near Strasbourg, December 2, 2014. The realistic silicone s*x dolls can be ordered from a catalogue based on four hair and eye color models for a base price of 5,500 euros ($6,150). The dolls weigh around 40 kilos due to a lightweight aluminum structure and take a week to construct. The company of three employees produces some one hundred custom-made silicone s*x dolls a year, mainly for European customers. (Photo by Vincent Kessler/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.