A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

People attend in costume the 2022 New York Comic Con, at the Jacob Javits Convention Center in Manhattan in New York City, New York, U.S., October 6, 2022. (Photo by Brendan McDermid/Reuters)

A woman in custume attends the 2021 New York Comic Con, at the Jacob Javits Convention Center in Manhattan in New York City, New York, U.S., October 7, 2021. (Photo by Brendan McDermid/Reuters)

British model Iris Law arrives at The Fashion Awards 2019 held at Royal Albert Hall on December 02, 2019 in London, England. (Photo by Lisi Niesner/Reuters)

A lion statue that sits outside the New York Public Library building wears a mask in the Manhattan borough of New York City, New York, U.S., September 28, 2020. (Photo by Carlo Allegri/Reuters)

People attend the 49th annual New York City Gay Pride Parade in New York, New York, USA on 24 June 2018. (Photo by Erik Pendzich/Rex Features/Shutterstock)

French actress Adele Exarchopoulos – Outside arrivals at Christian Dior Womenswear Spring/Summer 2020 fashion show as part of the Paris Fashion Week, in Paris on September, 24, 2019. (Photo by J.M. Haedrich/SIPA Press)

People attend in costume the 2022 New York Comic Con, at the Jacob Javits Convention Center in Manhattan in New York City, New York, U.S., October 6, 2022. (Photo by Brendan McDermid/Reuters)