Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Flying actor Welly O’Brien poses for pictures as the Southbank Centre launches Unlimited: The Revelation Festival featuring deaf and disabled artists on July 10, 2012 in London, England. (Photo by Neil Mockford)

A woman dressed as the Star Trek character “Leeta” (C) and man dressed as “Rom” (2R) arrive to attend the “Destination Star Trek London” convention at the ExCeL centre on October 19, 2012 in London, England. The three-day convention, which opened to the general public today, will be attended by all five actors who played captains throughout the 46-year-old series. (Photo by Oli Scarff)

Photographer Emily Dryden and sculptor/actor Zahydé Pietri combine theatricality and organic produce to compose the photographs for their series Fresh Faces. The portraits are made from a wide range of fruit and vegetables and aim to highlight humanity’s diversity – Pietri is from Puerto Rico and Dryden is from New York. Each face has its own name and identity: “We have stories for them, which you can see in the expressions”, says Dryden, “but we decided to keep them to ourselves. We didn’t want to spoil that”. (Photo by Emily Dryden and Zahydé Pietri/The Guardian)

A person dressed as an astronaut walks past a man stopping traffic on a pedestrian crossing outside the Sydney Exhibition Centre September 13, 2014 where the science-fiction convention called “Oz Comic-Con” is currently being held. The two-day convention showcases “pop culture”, and includes appearances by actors from science-fiction movies and television shows. (Photo by David Gray/Reuters)

Elvish writing is seen on “Anduril”, a prop sword belonging to Aragorn, hero of “The Lord of the Rings” movie trilogy on July 31, 2014 in London, England. The sword, belonging to actor Sir Christopher Lee and estimated at $150,000-250,000, forms part of Bonhams “There's No Place Like Hollywood” movie memorabilia auction taking place in New York on November 24, 2014. (Photo by Peter Macdiarmid/Getty Images)

A security guard walks past a giant Doctor Who poster at the “Doctor Who 50th Celebration” event in the ExCeL centre on November 22, 2013 in London, England. The sold-out three day event in the ExCeL London convention centre celebrates 50 years of the show which has seen 11 actors play the role of Doctor Who and receives a worldwide cult following. (Photo by Oli Scarff/Getty Images)