In this photo illustration a package of Nicotine Gum, which is advertised as helping people stop smoking cigarettes, is seen on January 10, 2012 in Miami, Florida. A study published in the journal Tobacco Control on Monday, reported that the nicotine alternatives, like Nicotine Gum, have no lasting effect on people trying to quit their smoking habit. (Photo illustration by Joe Raedle/Getty Images)

This composite image shows a sequence, from bottom left to top left, of the moon's transition during a total lunar eclipse on April 15, 2014 in Miami, Florida. People in most of north and south America should be able to witness this year's first total lunar eclipse, which will cause a “blood moon” and is the first of four in a rare Tetrad of eclipses over the next two years. (Photo by Joe Raedle/Getty Images)

Charistan Hood, 4, eats an ice cream near a picture of former President Barack Obama at the Black-owned Ice Cream Heaven store on Blackout Day 2020 on July 07, 2020 in Miami Gardens, Florida. Supporters of Blackout Day have committed to only spending money at Black-owned businesses to showcase the economic power of the Black community. (Photo by Joe Raedle/Getty Images)

Participants perform during a Latin dance competition in Tel Aviv, Israel July 18, 2015. Some 66 dancers took part in the contest on Saturday, selecting a winning couple to represent Israel in the finals of The World Latin Dance Cup, which will be held at the end of the year in Miami. (Photo by Amir Cohen/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

Bodybuilders pose on stage during the Mr.001 bodybuilding competition in Mombasa, Kenya, on December 11, 2021. This bodybuilding competition was created by a former bodybuilder and its the first one to happen in the coastal city since 2015. The name comes from Mombasa's county code and currently is considered one of the biggest in East and Central Africa. The first edition brought over 200 participants from Kenya, Uganda, Tanzania, Nigeria, South Africa and Pakistan who competed in different categories including physique, bikini and figure. (Photo by Patrick Meinhardt/AFP Photo)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)

A woman is cooled down with a watering can as she sunbathes using insulating tape, at a beauty center in Belo Horizonte, Brazil, on December 21, 2017. Brazilian women take advantage of the beginning of the summer to sunbathe using the new national trend: natural tanning with insulating tape. Instead of using tiny bikinis on the beach, women avoid being bothered or stalked by getting taped in the shape of them, and lay in the sun over rooftops to enjoy the morning sun and get the perfect “marquinha” tan lines. (Photo by Douglas Magno/AFP Photo)