A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

A woman is pictured in the municipality of Iztapalapa as the outbreak of the coronavirus continues in Mexico City on May 27, 2020. (Photo by Carlos Jasso/Reuters)

Esther Abad free diving in Cenote Chukum, in the Yucatan peninsula in Mexico on June 13, 2022. (Photo by Wojciech Dopierala/Mercury Press)

A couple hugs while standing near a Christmas tree made out of plastic bins and plastic hampers outside the Museum of History in Monterrey, Mexico, December 4, 2015. The humble Christmas tree has a rich history, from evergreen trees used to symbolise eternal life in Ancient Egypt to tree worship among pagan Europeans. The modern version has its origins in Germany, where the song “O Tannenbaum” is still a festive favourite. Today the traditional tree with lights and decorations appears in cities including Washington, Moscow and Beirut. Alternative constructions range from recycled rubbish in Mexico City to old window frames in Rakvere, Estonia. Whatever the shape or size, the message is the same: Merry Christmas. (Photo by Neil Hall/Reuters)

Indigenous women participate in the Hanal Pixan (Food of the Souls), in the community of Tres Reyes, Quintana Roo state, Mexico, 31 October 2022. With the Hanal Pixan, the celebration of the Day of the Dead begins Monday to remember people's loved ones in the State of Quintana. (Photo by Alonso Cupul/EPA/EFE)