Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A Hindu holy man, or sadhu, smokes marijuana on a chillum (pipe) at the premises of Pashupatinath Temple during the Shivaratri festival in Kathmandu February 27, 2014. Hindu holy men from Nepal and India come to this temple to take part in the Shivaratri festival. Celebrated by Hindu devotees all over the world, Shivaratri is dedicated to Lord Shiva, and holy men mark the occasion by praying, smoking marijuana or smearing their bodies with ashes. (Photo by Navesh Chitrakar/Reuters)

Sunset is seen through smoke from the Wallow fire June 8, 2011 in Springerville, Arizona. Hundreds of thousands of acres have burned in eastern Arizona prompting evacuations by residents. Smoke loomed over the twin towns of Eager and Springerville, home to about 7,000 people north of the fire. (Photo by Eric Thayer/Getty Images)

A plume of smoke rises above Gaza City as Israeli air strikes hit on August 18, 2011 in Gaza City, Gaza. The airstrikes came hours after attacks by militants killing Israelis in a cross border operation near Eilat, Southern Israel. (Photo by Christopher Furlong/Getty Images)

A man smokes a marijuana cigarette to celebrate 420, in Times Square amid the coronavirus disease (COVID-19) pandemic in New York City, New York, U.S., April 20, 2021. (Photo by Carlo Allegri/Reuters)