As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Huellas, a paraplegic dog in a wheelchair, walks at Pescadores beach in Chorrillos, Lima, September 7, 2015. Sara Moran has an animal shelter called Milagros Perrunos where she cares for stray dogs and shelters dogs injured from traffic accidents or domestic abuses. With donations and raffle, Moran purchases wheelchairs, food and medical treatment for the dogs at her shelter. (Photo by Mariana Bazo/Reuters)

Robson Borges is a 32 year old illustrator from Brazil. In his illustrations you will see everything from nature, animals, skylines of buildings and much more. The great thing about Borges’ illustration style is the way that he uses the background and objects together to frame his art. You can see a ton of his great prints for sale on society6, as well as in places like Threadless and DesignByHumans. So check out these great art prints and check out more of his apparel designs and art prints through the links below.

“Japanese artist and designer Makoto Tojiki innovatively uses light as his primary medium of expression. In his latest exhibition, No Shadow, Tojiki manipulates thousands of small hanging lights to create 3D images of a man and animals. I’m pretty amazed by how the artist is able to “see” the image while meticulously placing the lights. Makoto’s creativity doesn’t stop at light production; he is also involved in jewelry making and furniture design”. (Photos by Ryo Ishihara/Josh Rothman)

A breeder poses with fruits and specially made high-fibre bread, for 36-year-old giant panda Jia Jia, at the Hong Kong Ocean Park, China June 30, 2015. Jia Jia, the oldest giant panda living in captivity, is set to challenge the world record for the animals' longevity, with her age said to put her on par with a human centenarian. (Photo by Tyrone Siu/Reuters)

A belly dancer dances on the bar at Georgian restaurant Nanuchka in Tel Aviv, Israel July 15, 2015. Nana Shrier, owner of Nanuchka, shocked Israel's culinary world when she removed all animal-based products from the menu. Nanuchka is part of a growing trend that has transformed Israel's financial center into a haven for meatless cuisine. (Photo by Baz Ratner/Reuters)

A woman (C) shops for an offering at the witch doctor's street in La Paz, July 31, 2015. According to Andean culture, the all the month of August is a time to give offerings to “Pachamama” to give thanks for their farms and health. The Aymaras use coca leaves, candies, animal fat, llama fetuses, some dried fruits, powdered minerals and alcohol during these rituals. (Photo by David Mercado/Reuters)

A ceramic dog sleeps next to the gravesite of “Moses” at the Aspin Hill Memorial Park in Aspen Hill, Maryland August 25, 2015. Established in 1921, Aspin Hill contains the graves of more than 50,000 animals, from movies stars to WWI heroes to the dogs of former FBI Director J. Edgar Hoover. National Dog Day is celebrated in the United States on August 26. (Photo by Gary Cameron/Reuters)