American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

Bathers brave the cold waters of the North Sea as they take part in the annual Boxing Day dip at Redcar Beach on December 26, 2019 in Redcar, England. The event attracts hundreds of people each year who take to the cold water wearing fancy dress as they help to raise money for a number of charities. (Photo by James Glossop/The Times)

Taiwanese-US artist Chin Chih Yang poses for a photograph with 30,000 aluminum cans after his performance called “Kill Me or Change” in Taipei, Taiwan, 23 April 2016. “Kill Me or Change!” is a performance piece that aims to raise awareness of the benefits of recycling and, encourage people to recycle to conserve resources. (Photo by Ritchie B. Tongo/EPA)

(From front to back) Carson, Rosie and Charlie Surfs Up compete during the World Dog Surfing Championships in Pacifica, California, on August 5, 2023. The event helps local charities raise money by sponsoring a contestant or a team, with a portion of the proceeds going to dog, environmental, and surfing nonprofit organizations. (Photo by Josh Edelson/AFP Photo)

A cat stretches on top of dried seafood in a shop in the Sheung Wan district of Hong Kong on August 7, 2020. International Cat Day, celebrated on August 8, is a day to raise awareness for cats and learn about ways to help and protect them. (Photo by Isaac Lawrence/AFP Photo)

A member of the Pena de Pavao de Krishna traditional carnival group, which celebrates Indian deities, performs in Belo Horizonte, Brazil, on February 23, 2020. The group added more accelerated northern rhythms to its repertoire in a way to raise awareness of the importance of the Amazon rainforest and the worrying rates that it is burning at. (Photo by Douglas Magno/AFP Photo)

Children's author and charity fundraiser Chris Green, of Embsay, near Skipton, has been dubbed “Rhino Boy” as he has pledged to run 40 marathons and other events dressed as a Rhino to raise money for Save the Rhino on January 2020. (Photo by South West News Service/Yorkshire Post)

Indonesian army soldier Partika Subagyo, wearing a costume of the puppet character Bima, dances to raise money for landslide victims, in Solo, December 17, 2014, in this photo taken by Antara Foto. The landslide in Banjarnegara destroyed a village and killed at least 32 people, according to officials. (Photo by Andika Betha/Reuters/Antara Foto)