The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A light installation is seen on the facade on the banks of the Saone river to pay tribute to the victims of the Paris attacks in Lyon, France, December 8, 2015. (Photo by Robert Pratta/Reuters)

American media personality Lauren Sanchez and American businessman, media proprietor and investor Jeff Bezos at the Boom at The Standard Met Gala After Party held at The Boom Boom Room, The Standard Hotel on May 6, 2024 in New York. (Photo by Yvonne Tnt/BFA.com/Rex Features/Shutterstock)

Kirby waits to be judged during the 44th annual Drake Relays Beautiful Bulldog Contest, Monday, April 24, 2023, in Des Moines, Iowa. The pageant kicks off the Drake Relays festivities at Drake University where a bulldog is the mascot. (Photo by Charlie Neibergall/AP Photo)

American actress and model Megan Fox attends Audacy Beach Festival at Fort Lauderdale Beach on December 04, 2022 in Fort Lauderdale, Florida. (Photo by Jason Koerner/Getty Images for Audacy)

American media personality, socialite and model Kylie Kristen Jenner and American model Kendall Nicole Jenner are launching a new joint makeup line in the last decade of March 2022. (Photo by Kyliejenner/Instagram)

Tim Anderson final balanced rock stack in the Llano River. Tim Anderson, rock balancing “pro” from Pennsylvania, carefully worked to balance his stack on a dry spot in the Llano river Saturday March 12, 2016. He was an honored guest of the festival and enjoyed visiting Texas so he came for another year. The river was higher this year because of the rains so the balancers could not get to the better rock that were available last year. (Photo by Nell Carroll/American-Statesman)

American media personality Courtney Stodden attends the Mercy For Animals 20th Anniversary Gala at The Shrine Auditorium on September 14, 2019 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images)