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Lady Gaga attends Billboard's 10th Annual Women In Music at Cipriani 42nd Street on December 11, 2015 in New York City. (Photo by Grant Lamos IV/Getty Images)

Lady Gaga attends Billboard's 10th Annual Women In Music at Cipriani 42nd Street on December 11, 2015 in New York City. (Photo by Grant Lamos IV/Getty Images)
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13 Dec 2015 08:01:00
(L-R) Recording artists  Ally Brooke, Normani Hamilton, Dinah-Jane Hansen, Lauren Jauregui and Camila Cabello of Fifth Harmony attend the 2016 Billboard Music Awards at T-Mobile Arena on May 22, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images)

(L-R) Recording artists Ally Brooke, Normani Hamilton, Dinah-Jane Hansen, Lauren Jauregui and Camila Cabello of Fifth Harmony attend the 2016 Billboard Music Awards at T-Mobile Arena on May 22, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images)
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23 May 2016 09:21:00
Ally Brooke, from left, Dinah-Jane Hansen, Camila Cabello, Lauren Jauregui and Normani Hamilton of Fifth Harmony, perform “Work From Home” at the Billboard Music Awards at the T-Mobile Arena on Sunday, May 22, 2016, in Las Vegas. (Photo by Chris Pizzello/Invision/AP Photo)

Ally Brooke, from left, Dinah-Jane Hansen, Camila Cabello, Lauren Jauregui and Normani Hamilton of Fifth Harmony, perform “Work From Home” at the Billboard Music Awards at the T-Mobile Arena on Sunday, May 22, 2016, in Las Vegas. (Photo by Chris Pizzello/Invision/AP Photo)
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23 May 2016 09:52:00
Model Christine Teigen attends the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Kevin Mazur/Billboard Awards 2014/WireImage)

Model Christine Teigen attends the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Kevin Mazur/Billboard Awards 2014/WireImage)
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19 May 2014 10:22:00
Billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)
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03 Aug 2011 11:46:00
A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. (Photo by Carlo Allegri/Reuters)

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)
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20 Nov 2014 12:46:00
Canadian actor Percy Hynes White and American actress Jenna Ortega at the 80th Golden Globes After Party Powered By Billboard held at The Beverly Hilton on January 10, 2023 in Beverly Hills, California. (Photo by Christopher Polk/Billboard via Getty Images)

Canadian actor Percy Hynes White and American actress Jenna Ortega at the 80th Golden Globes After Party Powered By Billboard held at The Beverly Hilton on January 10, 2023 in Beverly Hills, California. (Photo by Christopher Polk/Billboard via Getty Images)
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14 Jan 2023 01:05:00
A worker puts up an advertising billboard for a recruiting company, featuring what resembles US President Donald Trump, in Zagreb, Croatia, Saturday, November 7, 2020. (Photo by Darko Bandic/AP Photo)

A worker puts up an advertising billboard for a recruiting company, featuring what resembles US President Donald Trump, in Zagreb, Croatia, Saturday, November 7, 2020. (Photo by Darko Bandic/AP Photo)
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09 Nov 2020 00:07:00