As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Tank crew standing in front of M-4 tank, Ft. Knox, Kentucky, June, 1942. (Alfred Palmer/OWI/LOC)

The mobile home “De Markies” was an entry in the “Temporary Living” competition 1985 and was conceived as a mobile home. Onthe road it measures 2.00 m by 4.50 m, and once it has arrived at its destination its floorspace can be increased threefold in a matter of seconds. “De Markies” was awarded the Public Prize at the Rotterdam Design Prize 1996. For further information please visit Bothlink.

Devil Ark manager Dean Reid reacts as Tasmanian Devil joeys climb on him before the first shipment of healthy and genetically diverse devils to the island state of Tasmania leave the Devil Ark sanctuary in Barrington Tops on Australia's mainland, November 17, 2015. The largest group so far of disease-free Tasmanian devils has been released in the wild, as part of plans to save the carnivorous marsupials from a cancer threatening them with extinction. (Photo by Jason Reed/Reuters)

This uniquely shaped house located in Huntsville, TX, is currently available for rent and it just might be the home of any cowboy or cowgirl’s dreams.

A man holds a pigeon during the British Homing World show of the year at Blackpool's Winter Gardens in Blackpool, north west England on January 17, 2016. Homing pigeon fanciers from across Europe gathered to find the Supreme Show Champion with judges casting their eyes over hundreds of birds on show. The Royal Pigeon Racing Association organises the event and has Queen Elizabeth II, who keeps pigeons at Sandringham, as its patron. (Photo by Andrew Yates/Reuters)

A woman holds a rooster burned during a fire on a hill, where more than 100 homes were burned due to a forest fire but there have been no reports of death, local authorities said in Valparaiso, Chile January 2, 2017. (Photo by Rodrigo Garrido/Reuters)

Members of the Women's Fire Brigade with their Chief Officer, March 1916. (Photo by Topical Press Agency)