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Google & Adidas – Talking Shoe

The shoe works similarly to a fitness tracking device, using an accelerometer, gyroscope, Bluetooth and other off-the-shelf technologies to analyze the wearer’s movements and offer motivating and timely commentary. It might tell you to get going if you’ve been idle for too long or cheer you on if it senses you being very active. Its comments can be posted to Google+ by the user, sent to real-time ad units, or broadcast via onboard speakers.
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13 Mar 2013 11:49:00


Model Adriana Sklenarikova Karembeu presents new “Pikolino” shoes at El Corte Ingles store on April 1, 2011 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)
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01 Apr 2011 14:03:00
An aerial view of the lava erupting during volcanic eruption in September, in Bardarbunga, Iceland. (Photo by Örvar Atli Þorgeirsson/Barcroft Media)

An aerial view of the lava erupting during volcanic eruption in September, in Bardarbunga, Iceland. Lava spews out from craters as molten rock flows into a river down the Bardarbunga volcano in Iceland. The dramatic pictures of the Holuhraun eruption were taken from an altitude of 50-500m on September 5-9 by Örvar Atli Þorgeirsson at twilight and with the stunning Aurora Borealis in the background. (Photo by Örvar Atli Þorgeirsson/Barcroft Media)
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15 Sep 2014 10:52:00
Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius  (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)
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04 Jul 2015 10:39:00
In this July 15, 2015 photo, Nepalese amputee victims Khendo Tamang, left, and Nirmala Pariyar, both 8, share a single pair of shoes at the Bir Trauma Center in Kathmandu, Nepal. After suffering serious leg wounds in Nepal's massive 2015 earthquake that killed and injured thousands, both girls were brought to the Bir Trauma Center in Kathmandu, to receive single leg amputations. Following their surgeries, Nirmala's relentless cheerfulness drew a still very depressed Khendo close and both found an inseparable friendship which has helped their emotional wounds heal. (Photo by Niranjan Shrestha/AP Photo)

In this July 15, 2015 photo, Nepalese amputee victims Khendo Tamang, left, and Nirmala Pariyar, both 8, share a single pair of shoes at the Bir Trauma Center in Kathmandu, Nepal. After suffering serious leg wounds in Nepal's massive 2015 earthquake that killed and injured thousands, both girls were brought to the Bir Trauma Center in Kathmandu, to receive single leg amputations. Following their surgeries, Nirmala's relentless cheerfulness drew a still very depressed Khendo close and both found an inseparable friendship which has helped their emotional wounds heal. (Photo by Niranjan Shrestha/AP Photo)
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23 Apr 2016 13:48:00
A patient buried in the hot sand looks out from under a shade that protects his face from the sun in Siwa, Egypt, August 12, 2015. (Photo by Asmaa Waguih/Reuters)

A patient buried in the hot sand looks out from under a shade that protects his face from the sun in Siwa, Egypt, August 12, 2015. In the searing heat of summer in western Egypt, at the hottest time of the day, sufferers of rheumatism, joint pain, infertility or impotence lie buried neck-deep in the sand of Siwa near Dakrour Mountain. Locals say taking a sand bath is a natural therapy with powers to cure many medical conditions. (Photo by Asmaa Waguih/Reuters)
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28 Aug 2015 12:07:00
In this photo taken Monday, April 29, 2013, carver Jackson Mbatha, 40, poses next to a an unfinished large toy giraffe he is making from pieces of discarded flip-flops, in front of a painted workshop wall at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (Ben Curtis/AP Photo)

In this photo taken Monday, April 29, 2013, carver Jackson Mbatha, 40, poses next to a an unfinished large toy giraffe he is making from pieces of discarded flip-flops, in front of a painted workshop wall at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (Ben Curtis/AP Photo)
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09 May 2013 09:01:00
Japanese Macaque monkeys soak in the warmth of mountain hotsprings at Jigokudani Monkey Park, in Yamanouchi, central Japan, 19 January 2014. The Japanese Macaques (Macaca fuscata), also referred to as Snow Monkeys, live freely in this area that is covered by snow one third of the year. (Photo by Kimimasa Mayama/EPA)

Japanese Macaque monkeys soak in the warmth of mountain hotsprings at Jigokudani Monkey Park, in Yamanouchi, central Japan, 19 January 2014. The Japanese Macaques (Macaca fuscata), also referred to as Snow Monkeys, live freely in this area that is covered by snow one third of the year. Jigokudani is the only known place in the world where monkeys bathe in natural hot springs. As a habit, they come down from the mountains where they spend the night and bath during the day. (Photo by Kimimasa Mayama/EPA)
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21 Jan 2014 11:36:00