Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A herdsman stands on the back of a grey bull during a ceremony of driving sheep from their winter habitat to their summer pasture in the puszta or Hungarian steppe of Hortobagy, 183 kms east of Budapest, Hungary, 23 April 2016. Sheep are traditionally driven to their summer pasture at around St. George's Day in the Hortobagy region, because livestock breeding people traditionally consider St. George's Day the beginning of spring. (Photo by Zsolt Czegledi/EPA)

This combination photo of images released by HBO shows Emilia Clarke portraying Daenerys Targaryen in “Game of Thrones”. The final season of the popular series premieres on April 14. (Photo by HBO via AP Photo)

A view of the scene of a train accident after two commuter trains collided head-on near the town of Andria, in the southern region of Puglia, killing several people, Tuesday, July 12, 2016. (Photo by Luca Turi/ANSA via AP Photo)

A member of a rival team walks during an annual carnival battle with oranges in the northern Italian town of Ivrea February 15, 2015. Dressed up as Middle Age kings' guards, a group of men ride in a horse-drawn carriage and pelt “foot soldiers” with oranges as thousands of people gather to re-enact a Middle Age battle when the townsfolk of Ivrea overthrew an evil king. In a strange twist, instead of swords and cross bows, these days the weapons of choice are oranges. (Photo by Max Rossi/Reuters)

A round circle of smoke coming from the mouth of the Etna volcano is seen in the sky during an eruption on the southern Italian island of Sicily April 11, 2013. Mount Etna is Europe's tallest and most active volcano. (Photo by Antonio Parrinello/Reuters)

Reflected in an ornament, a reporter takes a photo of the White House Christmas Tree in the Blue Room during a media preview of the holiday decor at the White House in Washington, U.S., November 29, 2016. (Photo by Kevin Lamarque/Reuters)

Various kinds of pumpkins, out of some 400 on display grown this season, are seen on sale at Franzlbauer farm in Hintersdorf, Austria, October 27, 2015. (Photo by Heinz-Peter Bader/Reuters)