The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

(L-R), Pilot Gregory H. Johnson, European Space Agency astronaut Roberto Vittori, Mission Specialist Greg Chamitoff, Commander Mark Kelly, Pilot Gregory H. Johnson, Mission Specialist Michael Fincke, and Mission Specialist Andrew Feustel, participate in a Terminal Countdown Demonstration Test (TCDT), at the Kennedy Space Center, on April 1, 2011 in Cape Canaveral, Florida. The TCDT will culminate in a full dress rehearsal for the planned April 19th launch of Space Shuttle Endeavour’s final scheduled flight to the International Space Station before being retired. (Photo by Mark Wilson/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.

German photographer Tobias Lang had a brilliant idea, he started photographing his friends and their pets and suddenly folks from all over the world where asking him to capture them too. Check out his Facebook page to see. Tobias is in the process of putting together a coffee table book of his impressive collection. Photo: Pet owner Isabel with her blind housecat, “Captain Jack”. (Photo by Tobias Lang)

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.