KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

A general view of the ghost town of a former Soviet military radar station near Skrunda, Latvia, April 9, 2016. (Photo by Ints Kalnins/Reuters)

Hindu devotees take part in the religious festival of Holi, also known as the festival of colours, in the town of Barsana in the Uttar Pradesh region of India, March 16, 2016. (Photo by Cathal McNaughton/Reuters)

Dancers perform during the Sambodromo do Brasil jungle party in the Cave stage, Elrow Town at Queen Elizabeth Olympic Park on August 18, 2018 in London, England. (Photo by Ollie Millington/Redferns)

Women joke around as they pose for photographs in front of a large dragon made of flowers at the Sentosa Flowers festival on January 22, 2012 on Sentosa Island, Singapore. (Photo by Chris McGrath/Getty Images)

A plane passes the Full moon as it rises over Albert Bridge on February 7, 2012 in London, England. Albert Bridge is said to be one of the most romantic bridges in London, and will be the start point for the flotilla of boats that will make their way along the Thames as part of the Queen's Diamond Jubilee celebration. (Photo by Dan Kitwood/Getty Images)

Army paratroopers carry the casket of Private Howard at the Wellington Cathedral on December 21, 2010 in Wellington, New Zealand. Private Howard was serving with the British army when was killed by friendly fire from a US Air Force plane in Helmand Province, Afghanistan earlier this month. Private Howard is the fifth NZ-born soldier to be killed in action in Afghanistan. (Photo by Marty Melville/Getty Images)