“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman uses her smartphone before the Chanel Cruise Collection 2015/16 fashion show at the Dongdaemun Design Plaza in Seoul, May 4, 2015. (Photo by Thomas Peter/Reuters)

A model presents a creation at the Lingerie Show-Forum 2016 international lingerie, swimwear, homewear and hosiery trade show in Moscow, Russia, February 24, 2016. (Photo by Sergei Karpukhin/Reuters)

A model takes part in an exhibition, a part of Lingerie Show-Forum 2016 international lingerie, swimwear, homewear and hosiery trade show in Moscow, Russia, February 26, 2016. (Photo by Sergei Karpukhin/Reuters)

Models wearing creations by Macarena Delgado wait backstage during the International Flamenco Fashion Fair (FIMAF) in Malaga, February 27, 2016. (Photo by Jon Nazca/Reuters)

A model presents a creation by Kazakhstan's design house Khafiz Khan during Kazakhstan Fashion Week in Almaty, Kazakhstan, April 21, 2016. (Photo by Shamil Zhumatov/Reuters)

A child poses on the runway during a party hosted by Chasing Fireflies to introduce Gwen Stefani's Harajuku Lovers children's collection at Duff's Cakemix on September 24, 2015 in West Hollywood, California. (Photo by Frazer Harrison/Getty Images for Chasing Fireflies)