A model backstage before the Issa London runway show at London Fashion Week Spring/Summer 2012 on September 17, 2011 in London, England. (Photo by Tim Whitby/Getty Images)
A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)
A model walks the runway during the Craig Lawrence show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 19, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
In this handout image supplied by the Olympic Delivery Authority, workers carryout the installation of artist Monica Bonvicini's “RUN” sculpture in the plaza of the London 2012 Handball Arena at the Olympic Park on January 12, 2012 in London, England. (Photo by Olympic Delivery Authority via Getty Images)
Alejandro Simon of Spain prepares to serve during their Preliminary Phase Pool E match against Canada during the VISA FIVB Beach Volleyball International at Horse Guards Parade on August 10, 2011 in London, England. (Photo by Scott Heavey/Getty Images)
Models walk the runway at the “A Child of the Jago” fashion show during London Fashion Week at the Wilton Music Hall on September 21, 2011 in London, United Kingdom. (Photo by Ian Gavan/Getty Images)