Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

A couple poses for a joint photograph in a photo booth (photomaton) at a metro station in Paris on July 24, 2024. (Photo by Dimitar Dilkoff/AFP Photo)

The Lumix GX1 single lens reflex (SLR) camera with 14-42 mm powerzoom lens is displayed at the Panasonic booth at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 10, 2012 in Las Vegas, Nevada. The new camera comes with an external viewfinder and flash and an ISO up to 12,800. The camera as shown sells for USD 949; the camera body alone is USD 799. (Photo by Ethan Miller/Getty Images)

Travellers stop to take a second glance at a model of a giant lady with her head stuck in a photo booth being exhibited in Victoria train station on September 21, 2007 in London, England. (Photo by Cate Gillon/Getty Images)

Lovot companion robots by Groove X wander in front their booth at CES Unveiled during the 2020 CES in Las Vegas, Nevada, January 5, 2020. (Photo by Steve Marcus/Reuters)

Boeing 747-400 of KLM in approach for the “Princess Juliana” airport, Netherlands Antilles Sint Maarten on July 2, 2002. (Photo by LUPOO/Ullstein Bild via Getty Images)

Netherlands Antilles Sint Maarten – Boeing 747-400 of KLM in approach for the “Princess Juliana” airport on July 2, 2002. (Photo by LUPOO/Ullstein Bild via Getty Images)

A model stands next to a BMW X6 AC Schnitzer car at Auto China 2012 in Beijing in this April 24, 2012 file photo. Amid the razzmatazz, music and crowds at the Shanghai autoshow on Monday, hundreds of attractive young women, and men, mingled among the stands and company booths, introducing the newest sedans and handing out pamphlets. For years, models have been a staple at China's big autoshows – as much of a draw as the latest car models themselves. 2015 is different – the organisers have banned models from the Shanghai show. (Photo by Jason Lee/Reuters)