As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman cartwheels through the Coachella Valley Music and Arts Festival in Indio, California April 10, 2015. (Photo by Lucy Nicholson/Reuters)

A police officer removes a reveler from standing on a post as they guard and clear the street of revelers dressed in holiday themed costumes during SantaCon in New York Saturday, December 12, 2015. As thousands of Santa-suited merrymakers prepare to hit the city's streets and bars, organizers of the annual pub crawl say they're taking more steps than ever to deter naughty behavior. (Photo by Andres Kudacki/AP Photo)

A costumed guest attends WonderCon Anaheim 2015 at Anaheim Convention Center on April 4, 2015 in Anaheim, California. (Photo by Araya Diaz/WireImage)

These hilarious photos will leave people wedding themselves with laughter. The images – which include photobombs, wardrobe malfunctions and unexpected animal behaviour – have been released by the International Society of Professional Wedding Photographs (ISPWP). Each year the society holds quarterly competitions, celebrating a variety of the best image from couples special days. Other categories in the ISPWPs completions include the likes Getting Ready, First Dance, Family Love, and a selection of portrait possibilities. Here: Couples wedding photo photobombed by deer. (Photo by Hendra Lesmana/Caters News Agency/ISPWP)

Mechanics work in the Buggy belonging to Argentina's Manuel Sisterna and Adrian Echegaray during technical verification ahead of the Dakar Rally 2015 in Buenos Aires January 1, 2015. (Photo by Enrique Marcarian/Reuters)

Masked revellers pose in St. Mark's Square during the Venice Carnival, February 7, 2015. The Venetian carnival started on January 31 and runs until February 17, forty days before Easter celebrations. (Photo by Stefano Rellandini/Reuters)