A Palestinian student jumps through a fire ring during a military-style show at a school in Rafah in the southern Gaza Strip March 28, 2016. (Photo by Ibraheem Abu Mustafa/Reuters)

This picture taken on September 11, 2023 shows Moon Jellyfish (with rings) and Sting Jellyfish (yellow-orange inside) among a smack of a several thousand swimming off Seglvik, in northern Norway. (Photo by Olivier Morin/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Hindu Sadhu smokes marijuana from a chillum inside the Pashupatinath Temple premise in Kathmandu, Nepal on March 6, 2016. Holy men from India and Nepal come to celebrate the festival of Maha Shivaratri by smoking, smearing their bodies with ash, offering prayers devoted to the Hindu Deity, Lord Shiva. (Photo by Skanda Gautam via ZUMA Wire)

An young Indian Jain devotee dressed as Lord Krishna participates in a religious rally organised on the occasion of Mahavir Jayanti in Kolkata on April 2, 2015. The most important religious holiday in Jainism, Mahavir Jayanti celebrates the birth of Mahavira, the last Tirthankara, which is generally accepted as 599 BCE. (Photo by Dibyangshu Sarkar/AFP Photo)

A villager carries wood while a blackbuck runs on a field near Bhetnoi village in Ganjam District, in the Indian eastearn state of Odisha on May 20, 2018. Villagers of Ganjam district due to their traditional religious belief consider blackbucks as incarnations of Lord Vishnu and harbingers of rain. (Photo by Asit Kumar/AFP Photo)

Britain's Health and Social Care Secretary Matt Hancock wears Union Jack socks as he leaves with Britain's Leader of the House of Lords Baroness Evans after a cabinet meeting on Downing Street in London, Britain on January 7, 2020. (Photo by Toby Melville/Reuters)

Students with faces painted as Hindu goddess Kali, take part in a cultural event ahead of the Janmashtami festival, or the birth anniversary of Hindu Lord Krishna, inside a college in Mumbai, India on September 4, 2023. (Photo by Francis Mascarenhas/Reuters)