Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Singer/rapper Nicki Minaj performs on ABC's “Good Morning America” at Rumsey Playfield, Central Park on August 5, 2011 in New York City. (Photo by Jemal Countess/Getty Images)

A Sotheby's employee holds a 110.03 carat sun-drop diamond on October 24, 2011 in London, England. The diamond is the largest yellow pear-shaped diamond in the world, and is expected to fetch between $11-15 Million USD when it is sold at auction at Sotheby's Auction house in London. (Photo by Dan Kitwood/Getty Images)

Victorian and Australian women's cricket team representative Meg Lanning dives for a catch during a photo shoot at Quarry Park on October 27, 2011 in Melbourne, Australia. (Photo by Mark Dadswell/Getty Images)

In this handout image supplied by the Olympic Delivery Authority, workers carryout the installation of artist Monica Bonvicini's “RUN” sculpture in the plaza of the London 2012 Handball Arena at the Olympic Park on January 12, 2012 in London, England. (Photo by Olympic Delivery Authority via Getty Images)