Van cat walks in the snow in Yuzuncu Yil University's “cat villa” where they are carefully cared, in Van, Turkiye on January 21, 2022. One of the most important symbols of Van province of Turkiye endangered Van cats are taken under protection at the Van Cat Research and Application Center of Yuzuncu Yil University. They have been the subject of many scientific studies with their unique characteristics. Efforts are continuing to protect the extinction of the Van cat, which is known for its sensuality, friendliness, white silky fur, lion's walk, fluffy tail, different eye colors and fondness for water. (Photo by Ozkan Bilgin/Anadolu Agency via Getty Images)

Van cats, relatively large, have a chalky white coat, sometimes with ruddy coloration on the head and hindquarters, and have blue or amber eyes or have heterochromia, are seen at “Cat Villa”, established to protect the cats in Van, Turkey on January 20, 2021. Internationally valid “health certificate” is prepared for Van cats, visited by local and foreign tourists, within a project to protect their generations and increasing their numbers. Health certificates with information such as name, breed, gender, eye color, date of birth, tail feature, color, hearing status and identity are given to people who want to adopt cats. (Photo by Mesut Varol/Anadolu Agency via Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Nihon University professor and head of Nihon University Animal Medical Center Kazuya Edamura, 49, points to cat photos on a computer screen, which are used to train the AI of “CatsMe!”, an AI-driven smartphone application jointly developed by tech startup Carelogy and researchers at Nihon University that purports to tell when a cat is feeling pain, as he gives a lecture to students on diagnosing pain in cats, at the medical center in Fujisawa, south of Tokyo, Japan on June 11, 2024. (Photo by Issei Kato/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A child plays with a cat next to a makeshift animal shelter at Cihangir neighbourhood in Istanbul, Turkey, Thursday, March 23, 2023. Turan comes every single day with cat food in his hand to the makeshift shelter he helped build with the other volunteers in the area and takes care of the needs of the cats that reside their every single day. (Photo by Francisco Seco/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.