Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A man takes care of the cats at the Arnamir cat hotel in Jakarta, Indonesia on April 14, 2023. Animal care services can be an option during the holidays when pets are left behind, so that pets are not neglected while their owners are away. The hotel implements free-to-play concept, so that the cats are entrusted and has a comfortable room to stay. The rooms are monitored by a 24-hour surveillance camera. (Photo by Dasril Roszandi/Anadolu Agency via Getty Images)

Nihon University professor and head of Nihon University Animal Medical Center Kazuya Edamura, 49, points to cat photos on a computer screen, which are used to train the AI of “CatsMe!”, an AI-driven smartphone application jointly developed by tech startup Carelogy and researchers at Nihon University that purports to tell when a cat is feeling pain, as he gives a lecture to students on diagnosing pain in cats, at the medical center in Fujisawa, south of Tokyo, Japan on June 11, 2024. (Photo by Issei Kato/Reuters)

A cat sleeps between customers inside “Meow” cafe, where diners can play, interact or adopt cats given away by their former owners or rescued from the streets, in Monterrey, Mexico, May 14, 2016. (Photo by Daniel Becerril/Reuters)

Customers play with cats to find comfort at the Caturday Cat cafe after the government started opening some restaurants outside shopping malls, parks and barbershops, during the coronavirus disease (COVID-19) outbreak in Bangkok, Thailand on May 7, 2020. (Photo by Juarawee Kittisilpa/Reuters)