A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Young women prepare for Notting Hill Carnival on August 27, 2017 in London, England. The Notting Hill Carnival began with a special ceremony of remembrance following the Grenfell fire tragedy. (Photo by Leon Neal/Getty Images)

Kendall Jenner attends the 2018 Vanity Fair Oscar Party following the 90th Academy Awards at The Wallis Annenberg Center for the Performing Arts in Beverly Hills, California, on March 4, 2018. (Photo by Splash News and Pictures)

A man covered with dust sits on a street following a reported air strike by Syrian government forces in the rebel-held neighbourhood of Sukkari in the northern city of Aleppo on May 30, 2016. (Photo by Baraa Al-Halabi/AFP Photo)

Children sit on a bed in a flooded house following heavy rain in a village in Yemen's Red Sea province of Houdieda April 15, 2016. (Photo by Abduljabbar Zeyad/Reuters)

Attendees walk on the illuminated runway following Alexander Wang's “AW Collection 1” presentation at the Rockefeller Center in New York, U.S., May 31, 2019. (Photo by /Andrew Kelly/Reuters)