“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

(L-R) Jade Chapman, Maryam Maquillage, Mariah Carey, Laura Lee and Arika Sato attend M.A.C Cosmetics Mariah Carey Beauty Icon Launch at Baccarat Hotel on December 3, 2016 in New York City. (Photo by Theo Wargo/Getty Images for M.A.C)

Raising a flag over the Reichstag is a historic World War II photograph taken during the Battle of Berlin on 2 May 1945, by Yevgeny Khaldei.

Judy, a black collie whose owner was killed by a train when trying to retrieve her after she slipped her lead. (Photo by Evening Standard/Getty Images). 17th December 1976

Mary McHugh mourns her slain fiance Sgt. James Regan at “Section 60” of the Arlington National Cemetery May 27, 2007. Regan, a US Army Ranger, was killed by an IED explosion in Iraq. (Photo by John Moore/Getty Images)

President Barack Obama with does the tango with a dancer during the State Dinner at the Centro Cultural Kirchner, Wednesday, March 23, 2016, in Buenos Aires, Argentina. (Photo by Pablo Martinez Monsivais/AP Photo)

Miss Universe contestant Desire Cordero, of Spain, poses for a photo after a news conference for contestants from Latin America and Spain, Monday, January 12, 2015, in Doral, Fla. The Miss Universe pageant will be held on January 25, in Miami. (Photo by Wilfredo Lee/AP Photo)