A girl looks at other children practicing on a boxing ring during an exercise session at a boxing school, in the Mare favela of Rio de Janeiro, Brazil, June 2, 2016. For many young residents the Luta Pela Paz (Fight For Peace) academy offers a glimpse of an alternative: a chance to build discipline and self-esteem through boxing and martial arts. (Photo by Nacho Doce/Reuters)

Students with faces painted as Hindu goddess Kali, take part in a cultural event ahead of the Janmashtami festival, or the birth anniversary of Hindu Lord Krishna, inside a college in Mumbai, India on September 4, 2023. (Photo by Francis Mascarenhas/Reuters)

An Indian woman dressed as Hindu Goddess Kali participates in a “Shivratri” procession in Allahabad, India, Thursday, Feb. 27, 2014. “Shivaratri”, or the night of Shiva, is dedicated to the worship of Lord Shiva, the Hindu god of death and destruction. (Photo by Rajesh Kumar SinghAP Photo)

A close up of ornaments of centuries-old idols of Lord Buddha during the Pancha Daan, Five donation, festival in Bhaktapur, Nepal, 30 August 2016. Thousands of Buddhist pilgrims observe the main day of the Pancha Daan also known as a five summer gifts (rice, grain, salt, money and fruits) festival which is observes for world peace and human welfare. (Photo by Narendra Shrestha/EPA)

Indian youth practice a bike stunt ahead of a procession marking the annual Rath Yatra or chariot festival of Hindu deity Lord Jagannath in Ahmedabad, India, Wednesday, June 22, 2022. The festival is scheduled to be celebrated on July 1, 2022. (Photo by Ajit Solanki/AP Photo)

Security grab a Just Stop Oil protester during day one of the second Ashes test match at Lord's, London on Wednesday, June 28, 2023. (Photo by Mike Egerton/PA Images via Getty Images)

The extremely rare Kelvin-Helmholtz cloud formation lurking in the skies over Northumberland in North East England on December 5, 2023. The distinctive formation gets its name from scientists Lord Kelvin and Hermann von Helmholtz who studied the physics behind the rare cloud. (Photo by Ian Davison/South West News Service)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.