As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The northeastern United States sweltered this week in a scorching summer heat wave, complete with stagnant, sticky air and no winds for relief, forecasters said. Even in a summer already filled with stretches of very hot weather, this week will be stubbornly brutal, with no relief in sight until the weekend brings thunderstorms to the region, they said. "Plain and simple, this week may feel the worst of any week for this summer in the Northeast," said Accuweather.com meteorologist Alex Sosnowski. (Reuters)

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)

Wind turbines stand in the Baltic 1 offshore wind farm on April 29, 2011 in the Baltic Sea near Zingst, Germany. Baltic 1, a project of German energy utility EnBW that includes 21 turbines rated at 2.3 megawatts each, will be Germany's first commercial offshore wind farm once it officially begins operation on May 2. Germany has thus far lagged in offshore wind farm construction when compared to neighbors like Great Britain and Denmark, though German Chancellor Angela Merkel has vowed to invest heavily into offshore wind farms as part of an overall policy to encourage renewable energy production. (Photo by Joern Pollex/Getty Images)

A David Cameron look-alike poses with a polar bear model outside the Houses of Parliament as part of a Greenpeace protest on May 13, 2011 in London, England. The environmental charity Greenpeace arranged the protest to highlight the first anniversary of David Cameron’s speech when he pledged to make his new government the greenest ever. In April 2006 Mr Cameron traveled by huskie-drawn sledge when he visited the island of Svalbard in Norway to witness the effects of climate change. (Photo by Oli Scarff/Getty Images)

ATTENTION PLEASE! This publication is NOT about cute animals! This is a compilation of photographs of DIFFERENT content! Some photos may SHOCK YOU.

Photo: An eleven-week-old lion cub growls as she plays with a stuffed toy at the San Francisco Zoo April 25, 2003 in San Francisco, California. The cub's mother, Kita, died two days after giving birth to her and her brother. Zookeepers have hand fed and cared for the two surviving cubs around the clock since their mother died. (Photo by Justin Sullivan/Getty Images)