A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Costumed revelers pose in front of the Chapell bridge on the opening day of the carnival in Lucerne, Switzerland, 20 February 20​20. The carnival takes place in Lucerne from 20 to 25 February 2020. (Photo by Alexandra Wey/EPA/EFE)

A member of Brazilian samba school “Aguia de Ouro” takes part in a parade at Anhembi sambadrome as part of carnival in Sao Paulo, Brazil, early 25 February 2017. The Sao Paulo Carnival runs from 24 to 28 february 2017. (Photo by Fernando Bizerra Jr./EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Costumed revelers walk through a street prior to the carnival parade in the village of Vevcani, in the southwestern part of North Macedonia, on Wednesday, January 13, 2021. The coronavirus pandemic has disrupted the usual carnival celebrations which have been taken place for centuries in the tiny North Macedonian town of Vevcani. A few hundred locals gathered at the small town square to celebrate the carnival, but police dispersed the gathering after a brief scuffle with a small group. No arrests or injuries were reported. (Photo by Boris Grdanoski/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.