“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Ocean Rebellion activists dressed as Merpeople protest against bottom trawling during a demonstration ahead of the COP26 summit, in Glasgow, Scotland Britain, October 30, 2021. (Photo by Dylan Martinez/Reuters)

Kite-surfers practice in a water reservoir at the shores of the Mediterranean sea close to the southern Israeli kibbutz of Ziqim during stormy weather, on December 20, 2021. (Photo by Menahem Kahana/AFP Photo)

Here are the bravest of the brave in 2016. Weve gathered some of the finest images showing daredevils taking their lives into their own hands and going to the very brink this year. Whether they are perched hundreds of feet up on a high wire, courageously clinging to a rockface or taking on a volcano, these adventurers take the breath away. Here: Morgane Choquet and Samuel Cobb relax in a vertical campsite on the slopes of El Capitan, Yosemite National Park. (Photo by Alexandre Eggermont/Caters News)

Traditional miners carry sulphur on the Ijen volcano complex on May 25, 2009 outside Banyuwangi, East Java, Indonesia. Miners carry the solidified yellow sulphur blocks from the crater floor to the rim for as many hours a day as they can tolerate, paid by the kilogram of sulphur they extract. The average wage is USD $.05 per kilogram of sulphur and a worker, depending on his strength and stamina, carry on average 3 baskets of 70-80kg per day, earning him around USD $11. (Photo by Ulet Ifansasti/Getty Images)

A model presents a creation from the Versace Spring/Summer 2022 collection during Milan Fashion Week in Milan, Italy, September 24, 2021. (Photo by Alessandro Garofalo/Reuters)

A woman takes a dip in icy water during celebrations of the Orthodox Christian feast of Epiphany in Pereslavl-Zalessky, Yaroslavl region, Russia on January 18, 2022. (Photo by Maxim Shemetov/Reuters)

Bex Hetherington exhibits a T-shirt at the Edinburgh College of Art degree show on June 8, 2011 in Edinburgh, Scotland. Students work will be exhibited across the campus buildings turning Edinburgh College of Art into the city's biggest gallery space. The work ranges from conceptual to commercial with inspirational influences as diverse and wide ranging as fashion photography, volcanoes, the crazy lady who put a cat in a bin, fairytales, the star system and serial killers. (Photo by Jeff J Mitchell/Getty Images)