A Chinese girl touches the gun of a relievo featuring Chinese soldiers fighting with Japanese troops during World War II at an exhibition at the Anti-Japan War Museum to mark the 60th Anniversary of the Victory of the Chinese People's War of Resistance Against Japan on August 18, 2005 in Beijing, China. (Photo by Cancan Chu/Getty Images)

People will spout about impermanence of digital records, but books are really fragile, too. Alexis Arnold from San Francisco wanted to illustrate that with her project The Crystallized Book: collecting books and growing Borax crystals on them. Books range from literature classics to magazines, and there’s even a mysterious and arcane tome called “Linux: The Complete Manual”.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

In his new powerful photo series "Judging America," photographer Joel Pares seamlessly fades photos of an unfounded ethnic stereotype with people's real professions. Starting with a simple photo that's based on the stereotypes associated with a person's appearance, Pares fades to their real profession to make us realize how deceiving looks can truly be.

A dog wears “The Flash” costume for a carnival pet parade in Rio de Janeiro, Brazil, Sunday, January 31, 2016. People dressed their pets up for the annual block parade held near Copacabana beach. (Photo by Leo Correa/AP Photo)

Armin Bielefeldt of the U.S. poses with his beard art work before the Beard World Championship 2013 in Leinfelden-Echterdingen near Stuttgart November 2, 2013. Bielefeldt needs more than 6 hours for his art work. More than 300 people from around the world compete in different moustache and beard categories. (Photo by Michaela Rehle/Reuters)

Police fire rubber bullets as they help an Atletico Paranaense fan during clashes between Vasco da Gama soccer fans and Atletico Paranaense fans at their Brazilian championship match in Joinville in Santa Catarina, on December 8, 2013. Dozens of fans fought a savage battle on the terraces at the match on Sunday, interrupting play for more than one hour and leaving at least three people reportedly in serious condition. (Photo by Carlos Moraes/Agência O DIA)

A girl joins other novice nuns for a lunch at the Sathira-Dhammasathan Buddhist meditation centre in Bangkok April 21, 2013. A group of Thai girls are choosing to spend part of their school holidays as Buddhist nuns, down to having their heads shaven at the meditation centre. The centre, founded in 1987, is a learning community for peace and harmony that has programs open to people regardless of age and gender. (Photo by Damir Sagolj/Reuters)