The electronically animated giant baby Miguelin (created by Isabel Coixet in collaboration with the special effects team behind Alien vs. Predator) was seen in the Spanish Pavilion at the site of Shanghai 2010 World Expo on April 27, 2010 in Shanghai, China. (Photo by China Photos)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

People attend the Stranavigli Water Race held at the Naviglio Grande on July 16, 2011 in Milan, Italy. Stranavigli Water Race is an annual creative contest on the water. (Photo by Vittorio Zunino Celotto/Getty Images)

Bella Hadid, leads other models, as they wear creations as part of the Fendi Fall/Winter 2022-2023 fashion collection, as guests record the show on their cell phones during the Fashion Week in Milan, Italy, Wednesday, February 23, 2022. (Photo by Antonio Calanni/AP Photo)

Model Irina Shayk wears a creation as part of the Versace men's Spring-Summer 2020 collection, unveiled during the fashion week, in Milan, Italy, Saturday, June 15, 2019. (Photo by Luca Bruno/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.