In this July 9, 2016 file photo, girls jump from a diving platform into the Geneva Lake and enjoy sunny and warm weather, in Villeneuve, Switzerland. After nearly 90 years, women can legally swim topless in Geneva’s lake and Rhone River without running the risk of a fine. Geneva’s regional council has voted to modify a 1929 ordinance that banned women from swimming topless in the city’s main natural waterways, though the change doesn’t apply to public swimming pools or swimming totally naked. Nicolas Bolle, an official with Geneva’s security department, on Thursday, April 6, 2017 confirmed the council’s action a day earlier. (Photo by Jean-Christophe Bott/Keystone via AP Photo)

Auditioning performers follow resident choreographer Erik Sorensen, center back, at the Sydney Dance Company in a routine during castings in Moulin Rouge's current show “Féerie”, in Sydney, Australia, Thursday, July 28, 2016. The show's artistic team is in Australia to choose new talent to perform with one of the most famous cabarets that has been illuminating Paris since 1889. (Photo by Rob Griffith/AP Photo)

A man poses for a photograph in front of a mural of Democrat US presidential nominee Hillary Clinton clad in a swimsuit bearing the colours of the US flag in West Footscray in Melbourne on July 30, 2016. An Australian mural of US presidential nominee Hillary Clinton in a revealing, stars and stripes swimsuit may be taken down, after it has reportedly been deemed offensive. (Photo by Paul Crock/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Men are held by Iraqi national security agents, to be interrogated at a checkpoint, as oil fields burn in Qayara, south of Mosul, Iraq, Saturday, November 5, 2016. Islamic State fighters launch counterattacks in the thin strip of territory Iraqi special forces have recaptured in eastern Mosul, highlighting the challenges ahead as the battle moves into more densely populated neighborhoods where coalition air power must be used more selectively. (Photo by Felipe Dana/AP Photo)

People run in panic after a coalition airstrike hit Islamic State fighters positions in Tahrir neighbourhood of Mosul, Iraq, November 17, 2016. (Photo by Goran Tomasevic/Reuters)

Dancers from the “Legend Lin Dance Theatre” perform the artistic director and choreographer Li-chen Lin's classic works “Hymne aux Fleurs qui Passent, Anthem to the Fading Flowers” during a rehearsal at the National Theater Concert Hall in Taipei, Taiwan, Tuesday, August 18, 2015. “Hymne aux Fleurs Qui Passent” pays tribute to the cycle of the year and the complementary principles of Yin and Yang whose eternal struggle provides the driving force behind the changing of the seasons. (Photo by Chiang Ying-ying/AP Photo)

Women wearing bikinis and Santa Claus hats participate in a promotional event to celebrate the upcoming Christmas at a ski resort in Xuchang, Henan province, December 23, 2014. Ten women wore Santa Claus-themed bikinis to welcome the coming Christmas in temperatures below zero Celsius. (Photo by Reuters/Stringer)