A model poses for a picture during the 20th World Bodypainting Festival 2017 on July 28, 2017 in Klagenfurt, Austria. (Photo by Jan Hetfleisch/Getty Images)

Spanish actress Paz Vega poses on May 14, 2016 as she arrives for the screening of the film “The BFG” at the 69th Cannes Film Festival in Cannes, southern France. (Photo by Alberto Pizzoli/AFP Photo)

A man dressed as a Santa Claus poses at the front of the Kollhoff Tower at Potsdamer Platz square in Berlin December 14, 2014. (Photo by Hannibal Hanschke/Reuters)

A guest arrives outside the Anna Sui show at the Strand Rare Book Room in New York on February 10, 2024. (Photo by Jeenah Moon for The Washington Post)

Law enforcement carry a pro-Palestinian protester at the University of Texas, during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Austin, Texas on April 24, 2024. (Photo by Nuri Vallbona/Reuters)

Astana Qazaqstan Team's British rider Mark Cavendish cycles past spectators in inflatable costumes during the 7th stage of the 111th edition of the Tour de France cycling race, 25,3 km individual time trial between Nuits-Saint-Georges and Gevrey-Chambertin, on July 5, 2024. (Photo by Anne-Christine Poujoulat/AFP Photo)

Rebecca Sramkova of Slovakia reacts during her first round match against Marta Kostyuk of Ukraine at the Wimbledon tennis championships in London, Monday, July 1, 2024. (Photo by Kirsty Wigglesworth/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.