An employee in a bookshop adjusts packaged cigarettes which have to be sold in identical olive-brown packets bearing the same typeface and largely covered with graphic health warnings, with the same style of writing so the only identifier of a brand will be the name on the packet, in Sydney on December 1, 2012. A new world-first law forcing tobacco companies to sell cigarettes in identical packets came into effect Saturday in Australia in an effort to strip any glamour from smoking and prevent young people from taking up the habit. (Photo by William West/AFP Photo)

The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images)

Settled snow is seen covering houses and Cecil Peak on New Zealand's lower South Island on November 4, 2011 in Queenstown, New Zealand. The unseasonal weather is not expected to clear until tomorrow, with snow continuing to fall. (Photo by Teaukura Moetaua/Getty Images)

A prototype of a new nano spaceship is displayed during a press conference held by Israel's Space IL organisation on December 8, 2011 in Ehud, Israel. Israeli President Shimon Peres participated in the event unveiling Space IL's latest prototype nano spaceship with the aim of launching a Israeli robotic spacecraft that will land on the moon and raise funds for scientific education in Israel. (Photo by Ilia Yefimovich/Getty Images)

Brazilians celebrate at the annual New Year's Eve beach party on December 31, 2011 for the Copacabana Reveillon in Rio De Janeiro, Brazil. (Photo by Konrad Fiedler/Getty Images)

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

Comic Con fans in costume arrive for the 2nd day of the 2016 New York Comic Con at the Jacob Javits Center on October 7, 2016. The four- day event which runs October 6-9 is the largest pop culture event on the East Coast. (Photo by Timothy A. Clary/AFP Photo)

Swimmers in fancy costume take part in the New Year's Day swim at Saundersfoot in Wales, Britain, January 1, 2017. (Photo by Rebecca Naden/Reuters)