Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

A visitor walks past the life-size sculpture “Security Guard” by Marc Sijan at The Armory Show, New York's annual international art fair, at Piers 92 and 94 on March 9, 2012 in New York City. The show features paintings, photographs, sculpture and other works of art by artists including Andy Warhol, Cindy Sherman and Pablo Picasso. (Photo by Mario Tama/Getty Images)

The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images)

A prototype of a new nano spaceship is displayed during a press conference held by Israel's Space IL organisation on December 8, 2011 in Ehud, Israel. Israeli President Shimon Peres participated in the event unveiling Space IL's latest prototype nano spaceship with the aim of launching a Israeli robotic spacecraft that will land on the moon and raise funds for scientific education in Israel. (Photo by Ilia Yefimovich/Getty Images)

Wellcome trust employee Zoe Middleton poses behind an artwork entitled “My Soul” by Katharine Dowson, which consists of a laser etched lead chrystal glass formation in the shape of a brain, and was created using the artists own MRI Scan, at Wellcome Collection on March 27, 2012 in London, England. (Photo by Dan Kitwood/Getty Images)

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

Brazilians celebrate at the annual New Year's Eve beach party on December 31, 2011 for the Copacabana Reveillon in Rio De Janeiro, Brazil. (Photo by Konrad Fiedler/Getty Images)

An employee in a bookshop adjusts packaged cigarettes which have to be sold in identical olive-brown packets bearing the same typeface and largely covered with graphic health warnings, with the same style of writing so the only identifier of a brand will be the name on the packet, in Sydney on December 1, 2012. A new world-first law forcing tobacco companies to sell cigarettes in identical packets came into effect Saturday in Australia in an effort to strip any glamour from smoking and prevent young people from taking up the habit. (Photo by William West/AFP Photo)