Hot-air balloons fly over Metropolitano park during the International Hot-Air Balloon Festival in Leon, state of Guanajuato, Mexico on November 19, 2023. (Photo by Henry Romero/Reuters)

A newly born Mexican gray wolf cub, an endangered native species, is seen at its enclosure at the Museo del Desierto in Saltillo, Mexico, July 19, 2016. Though once held in high regard in Pre-Columbian Mexico, it is the most endangered gray wolf in North America, having been extirpated in the wild during the mid-1900s through a combination of hunting, trapping, poisoning and digging pups from dens. (Photo by Daniel Becerril/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

Angel Paz, dressed as a calavera, waits with family for the start of the Gran Procession of the Catrinas, to mark the upcoming Day of the Dead holiday, in Mexico City, Sunday, October 23 2016. (Photo by Anita Baca/AP Photo)