A picture released by the North Korean Central News Agency (KCNA) shows Kim Jong-un convening an urgent operation meeting at 0:30 am on March 29, 2013 at an undisclosed location, in which he ordered strategic rocket forces to be on standby to strike US and South Korean targets at any time. (Photo by KCNA via EPA)

Midfielder Lindsey Horan (9) of Team United States and midfielder Kosovare Asllani (9) of Team Sweden go up for a header during the first round of the Tokyo 2020 Olympic Games at Tokyo Stadium on Wednesday, July 21. 2021. Sweden defeated the United States of America 3-0. (Photo by Toni L. Sandys/The Washington Post)

Germany fans cheer after the 2-0 goal for Germany during the UEFA Euro 2024 football match between Germany and Hungary at the public football viewing area in Berlin, Germany on June 19, 2024. (Photo by Jörg Carstensen/AFP Photo)

Models kiss the back of another model, with a message on her back, during the grand finale of Lotus Make-up India Fashion Week based on “Rainbow” theme, an emblem for the LGBTQ community, in New Delhi, India, Sunday, October 14, 2018. According to Fashion Design Council of India, the “Rainbow” show, wherein 40 designers showcased their creations, was a tribute to mark the historic judgement by the Supreme Court of India which struck down a colonial-era law that made homosexual acts punishable by up to 10 years in prison. (Photo by Altaf Qadri/AP Photo)

Members of South Korean girl group Gfriend rehearse in Seoul December 23, 2014. Thousands of Korean children dream of becoming household names like rapper Psy, whose 2012 “Gangnam Style” video was a global YouTube hit, often putting up with punishing schedules in the hope of one day making it big in the music industry. A recent survey of pre-teens showed that 21 percent of respondents wanted to be K-pop (Korean pop) stars when they grow up, the most popular career choice. (Photo by Kim Hong-Ji/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.