Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A man has an egg smashed on his head to raise money for charity during the World Egg Throwing Championships and Vintage Day in Swaton, Britain June 28, 2015. (Photo by Darren Staples/Reuters)

A man walks past an advertisement sign promoting a bank in Seoul in this September 3, 2009 file photo. South Korea is expected to release GDP dara this week. (Photo by Lee Jae-Won/Reuters)

A pedestrian carries an umbrella as they stroll past an advertisment as a rainstorm moves through Sacramento, Calif., Wednesday, February 13, 2019. Rain is falling widely in Northern California and is expected to spread south. (Photo by Rich Pedroncelli/AP Photo)

A man wearing a face mask as a precaution against the coronavirus, walks past in front of an advertisement of an opera performance outside of a theater in Seoul, South Korea, Wednesday, March 3, 2021. (Photo by Lee Jin-man/AP Photo)

Undated handout photo issued by Carhenge Glastobury of the Carhenge installation by artist Joe Rush, on the site of Glastonbury Festival at Worthy Farm in Somerset. Made of 24 vintage cars erected in the centre of the festival, the installation emulates the ancient stone structure at Stonehenge. Issue date: Tuesday, June 20, 2023. (Photo by Matt Cardy/PA Wire Press Association)

English singer Dua Lupa, 25, poses in Puma Mayu trainers in her latest advertising campaign for the brand in Herzogenaurach, Germany on August 16, 2021. The singer posed in the new suede trainers and a black skirt and top with chainmail underneath. Dua Lipa is featured in Puma's latest women's brand campaign “She Moves Us”, which, celebrates women who move together to achieve and connect through fashion, community and sport. (Photo by Mario Sorrenti)

The reflection of a man dressed as Hindu deity of death Yamaraj (R) to raise awareness about the coronavirus is seen on the wing mirror of a vintage car during a government-imposed nationwide lockdown as a preventive measure against the COVID-19 coronavirus, in Kolkata on April 24, 2020. (Photo by Dibyangshu Sarkar/AFP Photo)