Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

People watch participants, whose faces are painted as popular Mexican figure “Catrina”, during the annual Catrina Fest, part of Day of the Dead celebrations, in Mexico City, Mexico, November 2, 2016. (Photo by Edgard Garrido/Reuters)

Isaiah Bowen, right, takes a shot as his dad, Garth Bowen, center, looks on at a basketball hoop in front of the statue of Confederate General Robert E. Lee on Monument Avenue Sunday June 21, 2020, in Richmond, Va. A judge extended an injunction delaying the removal of the statue by the state. The statue had become a focal point for the Black Lives Matter movement in Richmond. (Photo by Steve Helber/AP Photo)

A counter-protester grabs the flag of a pro-police demonstrator during a rally, following weeks of protests against racial inequality in the aftermath of the death in Minneapolis police custody of George Floyd, in Boston, Massachusetts, U.S. June 27, 2020. (Photo by Brian Snyder/Reuters)

A model wears a creation as part of the Dolce & Gabbana women's Fall-Winter 2023-24 collection presented in Milan, Italy, Saturday, February 25, 2023. (Photo by Antonio Calanni/AP Photo)

A Salvadorean clown going by the name of “Almohadita” poses during National Clown Day celebrations at Beethoven Square in San Salvador December 3, 2014. The Salvadorean congress declared the second Wednesday of December as National Clown Day to honour all Salvadorean clowns in their efforts to bring fun to the country, reported local media. (Photo by Jose Cabezas/Reuters)

Occupy Denver protesters dance on an American flag on November 5, 2011 in Denver, Colorado. Hundreds of the demonstrators marched through downtown Denver, denouncing the U.S. Federal Reserve and urging customers to close their accounts with large banks and deposit their funds into local credit unions. (Photo by John Moore/Getty Images)