A man bathes in an ice hole in the Neva River in St. Petersburg, Russia, Wednesday, January 13, 2021. The temperature in St. Petersburg is –15C ( 5 °F). (Photo by Dmitri Lovetsky/AP Photo)

A baby elephant gives himself a dust bath in Kruger National Park, South Africa early November 2022. (Photo by Sylvie Failletaz/Solent News)

A man bathes in an ice hole in the Neva River St. Petersburg, Russia, Wednesday, February 10, 2021. The temperature in St. Petersburg is –15C ( 5 °F). (Photo by Dmitri Lovetsky/AP Photo)

A man washes his horse as a woman bathes her son at concrete water pens under a flyover in a slum area in Kolkata, India October 21, 2016. (Photo by Rupak De Chowdhuri/Reuters)

People wearing loin cloths pray after they bathe in ice-cold water outside the Teppozu Inari shrine in Tokyo, Japan, January 8, 2017. (Photo by Toru Hanai/Reuters)

A girl bathes her dog, next to her sister on a street of the San Agustin neighborhood of Caracas, Venezuela, Monday, April 3, 2023. (Photo by Matias Delacroix/AP Photo)

A livestock vendor gives bath to a bull at a cattle market ahead of the Muslim festival of Eid al-Adha, on the outskirts of Karachi on June 10, 2024. (Photo by Asif Hassan/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.