Shakira poses with French Culture Minister, Frederic Mitterrand after being honored at Hotel Majestic on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Shy'm poses as she arrives at NRJ Music Awards 2012 at Palais des Festivals on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).