Hardy Dutch swimmers brave the icy North Sea on January 1, 2012 in Scheveningen, Netherlands. A record number of 10,000 people took the plunge in this year's traditional New Year's dip. The high turnout was attributed to the mild weather with a sea temperature of 8 degrees compared to 4 degrees last year. (Photo by Jasper Juinen/Getty Images)

Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

A competitor in fancy dress emerges from muddy water during the Tough Guy Challenge endurance race on January 29, 2012 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan/Getty Images)

“Born in Bellshill, near Glasgow, Scotland, George studied at Blackpool College of Photography before moving to London, where is currently based. George is a multi-faceted talent, equally at home on location or in the studio, working with people, animals, locations or still life. He produces strong and vivid images with a distinctive and unique photographic style. Many of his images have been described as having an other worldly feel”. – Tim Mitchell

A dog wears “The Flash” costume for a carnival pet parade in Rio de Janeiro, Brazil, Sunday, January 31, 2016. People dressed their pets up for the annual block parade held near Copacabana beach. (Photo by Leo Correa/AP Photo)

People will spout about impermanence of digital records, but books are really fragile, too. Alexis Arnold from San Francisco wanted to illustrate that with her project The Crystallized Book: collecting books and growing Borax crystals on them. Books range from literature classics to magazines, and there’s even a mysterious and arcane tome called “Linux: The Complete Manual”.

In his new powerful photo series "Judging America," photographer Joel Pares seamlessly fades photos of an unfounded ethnic stereotype with people's real professions. Starting with a simple photo that's based on the stereotypes associated with a person's appearance, Pares fades to their real profession to make us realize how deceiving looks can truly be.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.