A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

Attendants prepare to fill glasses for delegates before the opening session of the Chinese People's Political Consultative Conference at Beijing's Great Hall of the People, Thursday, March 3, 2016. The more than 2,000 members of China's top legislative advisory body convened their annual meeting Thursday, kicking off a political high season that will continue with the opening of the national congress on Saturday. (Photo by Mark Schiefelbein/AP Photo)

The manager of Jinhua Partytime Latex Art and Crafts Factory wears a mask of U S. Democratic presidential candidate Bernie Sanders as he poses and gives a thumbs-up as during a presentation of products to reporters at his factory's showroom in Jinhua, Zhejiang Province, China, May 25, 2016. (Photo by Aly Song/Reuters)

Yan Mengjie sits on a boat as she poses for photos near Erhai Lake in Dali Bai Autonomous Prefecture, Yunnan province, China on June 16, 2019. Erhai is one of China's biggest freshwater lakes and a backdrop to the city of Dali, which drew 47 million visitors last year, more than triple the number in 2010. Hotels and homestays have sprung up along a 31-mile (50-km) stretch of lakeside road to accommodate tourists. But officials ordered some hotels demolished after President Xi Jinping during a 2015 visit called for the lake to be protected. (Photo by Tingshu Wang/Reuters)

A Chinese snake charmer performs at a temple fair to mark Chinese New Year February 19, 2007 in Beijing, China. Chinese worldwide are celebrating the Chinese Lunar New Year of the Pig. (Photo by Guang Niu/Getty Images)