A model wears a creation from the Ronaldo Fraga collection during Sao Paulo Fashion Week in Sao Paulo, Brazil, Friday, April 26, 2019. (Photo by Andre Penner/AP Photo)

A model looks at her mobile phone backstage before Lenny Niemeyer show during Sao Paulo Fashion Week in Sao Paulo, Brazil, April 23, 2019. (Photo by Nacho Doce/Reuters)

Osama bin Laden lookalike Ceara Francisco Helder Braga Fernandes laughs while chatting on the phone in his “Bar do Bin Laden” on April 29, 2014 in Sao Paulo, Brazil. Braga says he was known as the “Beard Man” before 9/11 but became known as a Bin Laden lookalike following the 9/11 attacks. He says he is Christian and continues to play the role to support his business. (Photo by Mario Tama/Getty Images)

A resident types a text message on her mobile phone, as she sits on a bench made from a tree, which is a creation by Brazilian artist Hugo Franca at Largo da Batata square in Sao Paulo March 17, 2015. Franca, a designer from Sao Paulo is working with the city to make use of fallen trees to turn them into sculpture furniture to line the city's parks, streets and plazas. Brazil's largest city was slammed by several strong storms this rainy season that brought with them heavy rain, lightning and winds as high as 90 kilometres (55 miles) per hour. (Photo by Nacho Doce/Reuters)

A model walks the runway during the Neon Sao Paulo Fashion Week Spring/Summer 2013 Collections Show on June 14, 2012 in Sao Paulo, Brazil. (Photo by Fernanda Calfat)

Model presents a creation from the Amir Slama collection during Sao Paulo Fashion Week in Sao Paulo, Brazil August 30, 2017. (Photo by Paulo Whitaker/Reuters)

Revellers parade for Gavioes da Fiel samba school during carnival in Sao Paulo, Brazil, February 6, 2016. (Photo by Paulo Whitaker/Reuters)

“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)