Israelis in costumes spray water on each other during the annual Tel Aviv Water War on Hbima Square in Tel Aviv, Israel,10 July 2015. The annual water fight is on his 11th edition. (Photo by Abir Sultan/EPA)

Stunning images taken by Sean Lenz, 19, and Kristoffer Abligaard, 20, show picturesque waterfalls transformed into vibrant rainbows of colour. The awe-inspiring images were created by clever use of long exposure photography and glow sticks floating through water. Photo: Picturesque waterfalls transformed into rainbows of colour. (Photo by Sean Lenz/Kristoffer Abildgaard)

A freediver uses weights, yoga and camera tricks to create the illusion of walking underwater for a film which took three years to shoot and was completed in 2013 in El Hierro, Canary Islands. Like a scene from a Hollywood science-fiction movie, this trick footage shows a man apparently walking on water. The underwater film was shot by biologist Armiche Ramos and brothers Armando and Francisco del Rosario, who used their expertise in freediving to create the illusion. No computer graphics were involved in the production, with the team relying solely on their own skills – and a few hidden secrets. (Photo by Ocean Brothers/Barcroft Media/ABACAPress)

Growing cities, overuse of fertilizers and factory wastewater have degraded China's water supplies to the extent that half the nation's rivers and lakes are severely polluted. China aims to spend $850 billion to improve filthy water supplies over the next decade, but even such huge outlays may do little to reverse damage caused by decades of pollution and overuse in Beijing's push for rapid economic growth. Photo: Fishermen row a boat in the algae-filled Chaohu Lake in Hefei, Anhui province, June 19, 2009. (Photo by Jianan Yu/Reuters)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.