A staff member of Sony Computer Entertainment tries out PlayStation 4's virtual reality headset Project Morpheus at its booth in Tokyo Game Show 2014 in Makuhari, east of Tokyo September 18, 2014. (Photo by Yuya Shino/Reuters)

In this February 20, 2018 photo, fair vendor Noelia Flores holds up a black backdrop behind a small statue of an “Ekeko”, the god of prosperity, for a portrait at her booth during the annual Alasita Fair in La Paz, Bolivia. Every year, thousands of Bolivians head to the feast of Alasitas that is held in his honor to buy miniature cars, houses and toy dollar bills symbolizing their dreams of prosperity. (Photo by Juan Karita/AP Photo)

A cat wears a “Tsunagaru Col” gadget next to a smart phone displaying the connected app, at the Anicall Corp booth during the Wearable Device Technology Expo in Tokyo January 14, 2015. The gadget (“Tsunagaru” means connection) for animals tracks information about pets, such as the location and other animals the pet might be interacting with, with the purpose of providing “social networking” for animals. The expo runs until January 16 as a part of Japan's largest electronic exhibition expected to attract around 77,000 visitors, according to organisers. (Photo by Yuya Shino/Reuters)

A Chinese exhibitor checks lighting products at a booth during the China Import and Export Fair, also known as Canton Fair, in the southern Chinese city of Guangzhou October 15, 2015. Around two thirds of exporters at China's largest trade fair expect the slowdown in their markets to persist for at least six months, a Reuters poll has found, with the country expected to announce its slowest economic growth in decades early next week. (Photo by Bobby Yip/Reuters)

Attendees visit the Ford booth during Auto China 2018 show held in Beijing, China, Wednesday, April 25, 2018. Auto China 2018, the industry's biggest sales event this year, is overshadowed by mounting trade tensions between Beijing and U.S. President Donald Trump, who has threatened to hike tariffs on Chinese goods including automobiles in a dispute over technology policy. (Photo by Ng Han Guan/AP Photo)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

A woman kneels down to pray at a “Pray and swipe right” event organised by online dating app Tinder, with social-distancing stickers featuring its flame logo on the praying ground, a photo booth where people can take profile pictures for their new accounts, and free offering sets, at the Trimuriti shrine on Valentine's Day in Bangkok, Thailand February 14, 2022. (Photo by Soe Zeya Tun/Reuters)

Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.