A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

Costumed competitors run during the Marathon International du Beaujolais race near in the gardens at the castle of Pizay, November 22, 2014. Its 10th edition gathered more than 10,000 runners from 60 countries making their way on small roads, around and through the castles and vineyards, in the Beaujolais region. (Photo by Robert Pratta/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Artists from Cirque Du Soleil: Totem perform at Royal Albert Hall on January 4, 2012 in London, England. (Photo by Danny Martindale/Getty Images)

Castel Meur, also known as La Maison du Gouffre or “the house between the rocks”, is a charming cottage wedged between two huge jagged rocks that has been drawing tourists to the otherwise quiet little village of Plougrescant, located in the department of Côtes-d’Armor in the region of Brittany, in France, since the 19th century.

Ludivine Sagna walks the runway and wears a chocolate costume made by designer and a chocolate maker during the Fashion Chocolate show at Salon du Chocolat at Parc des Expositions Porte de Versailles in Paris, France, October 28, 2014. (Photo by LAURENTVU/SIPA Press)