Waura Indians wrestle during this year's “quarup”, a ritual held over several days to honour in death a person of great importance to them, in Xingu National Park, Mato Grosso State, Brazil August 25, 2013. (Photo by Ueslei Marcelino/Reuters)

Penitentes, or nieves penitentes (Spanish for “penitent-shaped snows”), are a snow formation found at high altitudes. They take the form of tall thin blades of hardened snow or ice, closely spaced with the blades oriented towards the general direction of the sun.

Model and Reebok Easytone Ambassador Miranda Kerr reveals a 3D image shot by Rankin during a Reebok Satisfaction photo call on the roof of the Bayerisch Hof Hotel on April 17, 2012 in Munich, Germany. (Photo by Alexander Hassenstein/Reebok)

“The white lion is not a distinct subspecies, but a special morph with a genetic condition, leucism, that causes paler colouration akin to that of the white tiger; the condition is similar to melanism, which causes black panthers”. – Wikipedia

Photo: One of two rare white lion cubs from Mogo Zoo on New South Wales South Coast is seen at a photo call at Lavender Green, Luna Park on November 23, 2006 in Sydney, Australia. (Photo by Matt King/Getty Images)

Soldiers, including two recruits who have brought some chickens, at Victoria prepare to board the train for the battle front. (Photo by Hulton Archive/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Revelers gather on a commuter train platform of the HVV city public transportation system to drink alcohol on September 30, 2011 in Hamburg, Germany. Thousands of people participated in the event dubbed the “HVV Abschiedstrinken” (HVV Farewell Drink) that was organized through Facebook and is meant to celebrate the last day before a ban on alcohol consumption goes into effect on the city's public transport. (Photo by Joern Pollex/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.